Galaxy… The First Step Towards True AI Companion

In the era of mobile AI, the freedom to focus on what matters most to users isn’t a dream, it’s reality — and it’s coming soon to Galaxy devices. A few weeks ago, Samsung Electronics launched the One UI 7 beta program. It marked the start of a new era with the first AI-integrated operating system, a true AI platform that vastly improves mobile experiences for users through unprecedented personalization.

Galaxy’s approach to AI personalization prioritizes both privacy and the protection of personal information. Samsung Electronics understands that users have diverse needs based on their lifestyles. Accordingly, the company focuses on launching AI-powered mobile devices tailored to these individual preferences, ensuring there is no compromise on privacy or the risk of misuse of personal data.

In anticipation of the next standard-setting Galaxy S series smartphones, Samsung Electronics is giving Galaxy users greater peace of mind alongside greater personalization. That’s why the company has created the Personal Data Engine, a powerful privacy advancement that ensures on-device, cross-app personal data protection.

Personalized data is stored in a secure space, carefully safeguarded by an encryption key that’s managed by Knox Vault. That’s the same trusted platform used to secure the most sensitive information on smartphones, such as users' biometric data. And as an added layer of protection, post-quantum cryptography (PQC) future-proofs the security of users’ data against rising quantum computing threats.

One defining element of One UI 7 is Now Bar, which gives personalization a new meaning by seamlessly integrating users’ everyday actions and most-used apps into their lock screen. It’s where users control their entertainment, time their next personal best workout, get directions to their next meeting or start communicating in other languages.

Users traveling long distances, such as from Seoul, Korea, to San Jose, California, can rely on their Galaxy devices for seamless support throughout their journey. While packing, the device prompts the creation of a quick-access apps folder for convenience, reminds users of their flight time, and even provides a curated travel playlist tailored to enhance the mood during the long flight.

With a single swipe, users can access the weather forecast — no need to search or check various apps. Throughout their trips, they will be able to capture the magic of each moment, and as each day winds down, they can relive the highlights.

Morning and night, Galaxy AI will keep users both informed and inspired with actionable tips and recommendations uniquely tailored to their life. Game-changing personalization with privacy users can always trust.

-ENDS-
About Samsung Electronics Co., Ltd.
Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, system LSI, foundry, and LED solutions. For the latest news, please visit the Samsung Newsroom at https://news.samsung.com/mena